The Biggest Video SEO Secret of Them All

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret? Forget about winning search on Google, win search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos high ranking in search results on Google and other search engines online.

Why is YouTube so important? When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube.

Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts.

Start paying attention to the Google search results page and see what shows up near the top of the search results every time.

Videos!

And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title

Video SEO technique #2: Use Keywords in the Description

Video SEO technique #3: Include Backlinks in the Description

Video SEO technique #4: Use Transcripts and Subtitles

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

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Article by Julie Ann Ross. With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Ventures has refined video SEO practices for distribution in social media. Rostin Ventures offers video SEO, social media marketing and online reputation management services that are affordable and drive search engine ranking through Social Media optimization, Online Reputation Management, Social Marketing and Mobile SEO marketing.

Post from: SiteProNews: Webmaster News & Resources

EBooks: A High Profit, Low-Maintenance Business

EBooks: A High Profit, Low-Maintenance Business

If you are serious about making money online, there are a number of ways to do it. One profitable idea is eBooks. They require very little cost upfront and can provide lots of revenue for your business.

What are EBooks?

EBooks are digital reading media that is easy to pass along to others. Many are opting for electronic books over printed books these days for several reasons. One, eBooks are shorter versions of more traditional books that can be created and published by you.

Secondly, eBooks are easy to use and store. They fill files on your computer instead of space on bookshelves in your home. EBooks can be read in PDF format online or printed to take with you. Unlike traditional books, as soon as you order an eBook, you can have access to it in minutes.

What does that mean to you?

Do you like to write? If you have a way with words and a talent for enticing readers, you can use eBooks to bring a profit to your blog or website. Use your niche as subject matter for your eBooks. Since you already have knowledge about, say, Internet marketing, put your experience to work by offering it to others in the form of an eBook.

The cost to you is negligible. With a blog or website, you already have access to the Internet and a computer that is probably filled with software that is needed to work with eBooks: Microsoft Publisher, Adobe Acrobat and Microsoft Word. It is not a matter of creating the inside of the eBook. There are books and online articles that give tips for writing eBooks people will want to read.

EBooks vary in size. You may be able to charge more for longer books or you may command a good price for shorter ebooks that provide very concise and valuable information.

An eBook can be composed in a Word document on your computer. Use Microsoft Publisher to format your work and add extras to attract readers. Turn your Word document into a PDF file for easier downloading and printing by customers.

Selling EBooks

Now that you have created this eBook, you’ll need to find a way to get it into people’s hands. Marketing your eBook follows the same lines as marketing your website or blog.

Use article marketing to draw attention to your eBooks. Create an article series based on your eBook. Submit these articles to article sites and on your blog or website. Give just enough information in the articles to have the reader wanting to know more. In the resource box, mention the eBook and link to your website. Submit articles to social bookmarking sites with links to your website page showcasing the eBooks.

For customer ease, link your eBooks with your checkout process. Once the customer pays (PayPal, credit card, debit card) they will receive a link via email or automatically where they can download your product.

EBooks cost you next to nothing to produce so the money you make is all profit. Turn your writing skills and expertise in a certain area into money for your business.

Don Jeffre Email Marketing – 5 Secrets To Higher Conversion Rates

Email Marketing – 5 Secrets To Higher Conversion Rates

Email Marketing, although thought by some to be old fashioned, boring and ineffective remains one of the most powerful marketing strategy any small business has to increase its profits.

By changing to an email marketing model from selling to site visitors straight “off the page” it is a very easy matter to increase your sales by 10 times, 16 times or even more than that.

But WHY is… email marketing so profitable… and if it IS so profitable why do so many people claim it doesn’t work?

Well, the answer is simple: most people get their email marketing horribly, horribly wrong and make some simple but easily corrected mistakes.

The facts are inescapable: email marketing works… but you have to be careful to do it the right way, assuming you want the best results. Simply sending “an email” is like going into the boxing ring with a world champion with the advice “just hit him” and hoping to win.

So here are 5 simple ways to make more conversions and hence greater profits from your email marketing:

1. Email more often. I know this goes counter to the advice you’ve probably had in the past, but the truth is the more often you email, the more sales you’ll make.

You’ll make far more sales because you’re both giving them more opportunities and incentives to buy from you, and developing a better relationship with them… and your conversion rates will improve tremendously. By how much?

Well, your business may vary, but in my business and my wife’s business, we get conversion rates of between 10% and 16% through email and maybe 1% from sales straight “off the page”. Yes, you’re seeing that right: it’s a massive boost of 10 or 16 times or 1,000% to 1,600%.

2. Stop being ‘professional’. Forget sending stuffy and formal emails — they don’t work. People want to have a relationship with you, not be addressed as if they were in court standing in front of a judge. So write from one person, one human being to another, using the words, “you” and “me”, even if you’re writing to them from a big corporation.

3. Ditch the fancy designs. Newsflash: for all sorts of technical reasons we don’t need to worry about here, fancy HTML emails invariably look a real mess at the other end and very few of your readers will see anything even remotely resembling the gorgeous email you put together…look awful in your reader’s email client. if you have images in your emails they simply don’t show up properly and your “standard” HTML formatting is butchered by non-standard interpretation by your email programme.

Either use plain text, or, if you want the best of both worlds, use simply formatted HTML that looks like plain text but allows you to use underline, italic and bold as well as use anchor text in links.

4. Have a specific call to action in every email. Make it a personal rule that every email you send will have a specific action in it you want the reader to take, whether it’s to visit a page and buy something or to do something else. But make sure you have something in EVERY email because you are subconsciously training your readers to take action when you tell them!

5. Write about anything! This is a biggie: most business owners write excruciatingly tedious and boring emails that are nothing more than tired exhortations for people to buy their stuff. Don’t do that. Include all sorts of personal stuff about your life and anything else that comes to mind, including current events, news, that kind of thing.

Remember: you’re trying to form a relationship with them and the best way to do that is to share personal details of you and your journey through life. I’ve written about all manner of things to my list, from my dog messing in the kitchen, to my son passing his karate belt (he has cerebral palsy, so it was even more of an achievement than usual), and I’ve even written about the operation I had on my toe. And my conversion rate is 10% or more!

The truth is if you do it the right way, email marketing is fast, effective and extremely cheap.

These five tips will give you a real running start.
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Jon McCulloch is Ireland’s foremost email marketing expert and helps Irish business owners increase their online conversions and sales by as much as 10 or even 16 times (that’s NOT a typo you’re seeing).To discover more about effective email marketing in Ireland download Jon’s FREE audio training, Email Marketing Kick Start: http://www.emailmarketingireland.ie/email-marketing-tips

Post from: SiteProNews: Webmaster News & Resources

13 keyword research techniques

13 keyword research techniques
Author: Daniel De Beer

A very important area of ​​search engine optimization is keyword research. Even before the creation of content must be clear to which keywords or keyword phrases is to entwine the page. Opportunities for keyword research A good keyword research is half the battle for the success of a website. Well not quite, it's definitely damn important. Therefore, the keyword research is an important role in the work of SEO and is taking enough time to do so should be present.

The goal of keyword research is to find best keywords or keyword phrases for your website. But why are they optimal? Keywords are optimal, which have a high search volume? Certainly not. Depending on the strength of the web site you have to check exactly which keywords you can optimize. Because the competition is so high on some keywords, not a short-term success is possible. So you should choose keywords to search for people and for which you have the chance to get a good ranking in search engines. The latter can be checked by competition analysis: Just analyze the first results on the requested keyword and assess whether a good ranking is possible. And just because the keyword research is so important, I would like to show in this paper a few ways to find keywords with high search volume.

Nothing really new is the process of the review is to focus only a few of these. Whether one can optimize his page on the keywords found with the following options, of course, should be examined via competition analysis. Note also should, if the keywords lead ultimately to conversion. This point is often forgotten. The following options provide a good chance of optimal Keywords: 1. Keyword databases In the keyword databases often are millions of keywords and search volume (usually monthly) deposit. Also in keyword databases are often more subject-relevant keywords are proposed.

2. Google AdWords Keyword Tool Google also does a lot to help the keyword search, e.g. Google AdWords Keyword Tool. Actually, the thought that the AdWords ads you want, but also great for SEOs. The data are from the previous month and can be sorted by average search volume. Especially useful for the filter "match type" is. If we choose "Phrase" or "broad", can be found many related keywords. Also handy: The column "Advertiser Competition" for the first assessment of the competition.

3. Alexa - what is the competition Who would think of himself no keywords that can just look at which keywords get the competition's traffic. Why not, is indeed legitimate. Simply enter the desired page and be amazed.

4. Google Suggest End of March was introduced Google Suggest. Even when entering search terms into the search box of Google matches are shown. Practically, even here you can find valuable keywords and phrases. Are valuable, especially those that appear high up in Google Suggest. The number of hits in the search results will appear with the same and also can be used for preliminary evaluation of the difficulty of the keywords are used:

5. Related searches for ideas Google shows every time you search the related searches. Once again, the time browsing, suggested keywords that might fit for the site. Of course, here are the search volume and competition necessary to get ideas you can always be with Google Suggest, however:

6. Twitter for short-term trends Twitter can also help you to find keywords. This option is only suitable to detect short-term trends. Who here, however, responded quickly, can also generate good traffic. Twitter itself is largely only for the English Room: Twist, you can see the trend over at Twitter at any given keyword, is a good way to examine the life of a keyword Basically, Twitter is playing in the keyword search over the role of ideas and trend spotting. 7. Google Hot Trends Again a tool from Google, which contributes to the keyword search is, hot trends. Unfortunately, there is the tool to date for the U.S. only. But maybe you come here on keywords that soon in Germany enjoy a high search volume. These so-called Hot Trends are displayed per day, you can select the date.

8. Google Insights for Search A very nice tool for keyword research, once again Google is Insights for Search. The possibilities here are endless with this tool you can play for hours and figure out which keywords are searched as often. Here, too, although there are again no absolute figures, but only relative figures exported to all searches. With Insights for Search, you can compare up to 5 keywords, the period, the country and vary the medium (Google News, Google Image Search, Google Web search, Google product search). Also suitable tool for the regional search volume to recognize at the provincial level. At the end of the page still shows related keywords, and keywords on which the queries have risen sharply in the past.

9. Google Webmaster Tools Even in the Google Webmaster Tools, there are indications of good keywords that you might not be observed at all and I know that they exist. Here you can take advantage of the rankings on certain keywords that you have anyway. The dashboard shows the top search queries and the average position. From this one can display up to 100 entries. Maybe you can still find some gold pieces.

10. Wikipedia Traffic What contributions are popular at Wikipedia tells you what people are looking for. Because Wikipedia is so well known in the Google search results. And then a look at the statistics from Wikipedia also contribute to idea generation.

11. Ebay Barometer Trend Even Ebay is yes, in principle, some huge search engine for users with buying interest. A look at the trend barometer Ebay might be worth a few words too. This tool is limited and only a few web pages for keyword research.

12. Google Wonder Wheel Yet another tool for keyword research made by Google: The Wonder Wheel. Starting from a more general keyword you can always be special, by clicking on the tips of the wheel. Piece by piece, you can begin to approach keyword areas and find me interesting security terms. The Wonder Wheel is so far only the U.S. version of Google and is not suitable even for Germany. I hope this will change soon. Just click on the search results on "More options" and select the Wonder Wheel.

13. Paid SEO Tools So far I had only shows options that could be charged. For completeness, I must mention, however, that include paid SEO tools for keyword research gold are worth. I've had two very good experiences and tools both learned to appreciate it are the two known tools So, that was a choice of ways to deal with the topic of keyword research. Not every tool is suitable for everyone and sometimes makes even the use of multiple tools in parallel sense. But that is to be assessed individually from case to case. However, it should be possible to find the tools mentioned nice keywords to search for people and to which one can dare to his side. Not make all the tools, not what may be missing a whole bunch of experience.

Article Source: http://www.articlesbase.com/seo-articles/13-keyword-research-techniques-4403368.html

About the Author
Daniel is an SEO content writer you can view more of his works at SEO and he enjoys his time as a forex affiliate and writing tutorials and articles about Forex and many other niches.

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The Bullly Report: Veretekk Mentoring

Butch Hamilton
Veretekk Director of Marketing

Live Online Web Conferencing System

Veretekk's training system uses proprietary VOIP software. This allows you to access our training rooms where we can push web pages you view as you see and hear us live teaching the methods that leverage your success with the Veretekk system. Beginners get up and running quickly with our basic orientation rooms. There is nothing like live hands on training to get running quickly and efficiently. Advanced Marketing techniques are also taught every week. Once you get the advanced training, leads acquisition becomes a breeze and many of our subscribers are achieving success in building their business for the first time ever!But there is more. We have many guest speakers arranged to share their knowledge with marketing, networking and the Internet. These guest appearances are announced through our calendar, inside Veretekk. These guest speakers and conference will cover the following:

Email Marketing
Search Engines
eBook strategies
The spheres of influence
Building Confidence
Out of the Box with Veretekk
Success stories
Professional Grade Hosting

Email Marketing

Within the Veretekk email marketing system, we provide services, cost effective services, spam free services like no other can do on the search engines of Google. We go head to head with the big players like Aweber, Constant Contact, Prospect Response and TrafficWave and we come out heads above our competition. Why is this? Its simple. For $54.95 per month, we offer the full range of integrated services. We have the lead generation, we have the unlimited email marketing system. We have the ability to upload and send out, verification included, up to 10,000 emails per day with no additional charge. Now, can Aweber match that? Certainly Not! They will charge you an initial setup of $19.95 per month, but when you get 500 or more contacts loaded into your system, guess what? The price goes up! Not with Veretekk. We keep our prices heads above our competition in every area you can name.

Search Engine Optimization

So now, we get to the real story about Veretekk. We offer search engine optimization services and mentoring that is par excellence. We are not about making extraordinary claims, we get the work, we provide the service, we nail top positions for high traffic keywords, and our competition in the SEO industry stands back and wonders, who are those guys? Well Mr. or MS. SEO Guru, we are simply the best in the SEO industry at what we do!

eBook Strategies

We are constantly in the process of writing and publishing ebooks. We have been called the best eBook publishers on the planet, why? Simply because we know that by keeping our writing skills honed to perfection, we are able to convey our information to others effectively. Another feature we offer is this. We are the ONLY self replicating eBook publisher on Google today. We offer our Gold Veretekk subscribers, the unique ability to literally hand our ebooks out to anyone wanting great information in all areas of marketing goods and services on Google. By the way, did I mention for that $54.95 per month charge, they will have YOUR links, YOUR phone numbers and YOUR contact information in them? Oh yeah, we are all about our subscribers having every possible tool imaginable to obtain success on the Internet.

Creating a Positive Sphere of Influence

Becoming associated with other powerful online marketers within Veretekk, it is a great way to gain camaraderie. Sharing ideas, insights, systems and techniques, we all benefit greatly by helping others to succeed. You see, within Veretekk we are about helping the little guy or gal become successful. Its just what we do!

Building Confidence and Trust

We have seen people, hurting people, people who have been ripped and stripped on the Internet, come into our Veretekk system, and soon, the confidence will appear to succeed on the Internet. It is a great feeling to watch people grow and prosper by succeeding with their dreams and goals. Its just another perc for becoming associated and serious with the $54.95 Gold Veretekk System!

Professional Grade Hosting

We offer our very own proprietary brand of hosting called Vpanel. If you are currently with another hosting company, how much do you pay per month? Do they offer you the unique ability to create compelling WordPress Blogs, PHPBB Forums, PHP websites, any imaginable creation for online promoting? And, how much do they charge you for this service? Well, for the $54.95 Gold Upgrade Veretekk system, hosting is included! But wait, it gets much better than that. Within our Vpanel system, we offer a unique service. We give you, yes GIVE you the ability to create powerful subdomains from our ulta-powerful ewav.net domain! In other words, you can create a blog, and right out of the gate your Alexa.com ranking on Google will be about 150,000. Now that ranking is in the top 150,000 websites that are live on Google today! Amazing promoting power, and amazing SEO power is what we are all about at Veretekk.

Out of the Box with Veretekk

Box? Out of the box with Veretekk? Honestly, we have no box! We are visionary planners and producers that keep cutting edge in all areas of search engine optimization, search engine marketing, lead generation, email marketing, lead capture generation and much more. Is is not time to get serious about your business with Veretekk?

Veretekk even offers great advice on how to tell it's a Scam and protection is what we, the corporate staff at Veretekk are all about. Keep watch with the Calendar for these events. They will also be announced from our newsletter called The Bully Report. We are in the constant motion of keeping our subscribers in the loop as to what we are currently working on. Its all in a days work with the corporate staff of Veretekk!

Regards,

Butch Hamilton
Director of Marketing
Veretekk.com Inc.

Building your Email Marketing Lists on Permission

Building your Email Marketing Lists on Permission
Share

Internet marketing is everywhere. There isn't one industry, large or small, which cannot benefit from marketing to an increasing and unending global marketplace. Reaching out to customers and clients, while creating your brand awareness, has never been easier which is why restaurant owners have quickly joined the game. If you are a restaurant owner, this is the perfect opportunity to increase your sales while building a loyal clientele.

What can Email Marketing do for your Restaurant?

• Sending emails that tell your customers of new menu items, coupon specials or special events – keeps your restaurant in front of their minds and their stomachs!

• Customer testimonials help build your business reputation, while creating a valuable viral campaign.

• Sending out customer feedback forms gives your clients a chance to share their views, comments, and observations. This is an ideal way to find out what your clients want, which in turn, creates repeat business.

• Increasing website traffic. If you have a website, include that in your email marketing campaigns. Directing your clients to your website, gives you another large area of marketing to your target clients, while increasing a new segment of interested prospects. Use your website to display your special dishes. Offer some free recipes. Everyone but everyone loves a good meal.

Building your Opt-in Email List
As your customers arrive simply ask them to drop off their business cards or email address. Let them know you want to keep them informed of any specials, promotions, or discounts that you may offer during the week. When you send out your email marketing campaign, don't forget to include an unsubscribe option. Don't hold them captive if they want to opt-out. Don't forget to include a forward in your campaigns. Using that option, your campaign not only builds a list of loyal clients, but at the same time, your clients will be able to send those campaigns easily to their friends, family and colleagues, as well.

Planning your Email Marketing Campaigns
What are your objectives? Successful campaigns are built on planning and research. What type of communications do you want to send to your customers? What kind of dialogue do you want to begin? As the restaurant owner, you need to know why you are sending out a campaign and what specific goals you hope to gain. Are you promoting a new cuisine, announcing the addition of a new chef, creating more repeat business, or advertising a special dinner wine? Having a set purpose of desired outcomes, helps you obtain the results you need.

How many is too many? You must determine the frequency of your email marketing campaigns. Frequency normally will depend on your personal needs and concepts. Frequency ranges from weekly - to bimonthly. Savvy marketers let their clients set the frequency range, because frequency is very subjective.

Know your Clients: Ask for customer feedback. Stay on the same page with your customers. Knowing what they want takes out any unnecessary guesswork, while leading to another successful email strategy.

Track your e-campaigns: – Obtain live behavioral stats. Tracking and analyzing your campaigns is the only way to know how your campaigns are performing. Tracking your data enables you to see if your emails were delivered, opened, and if your clients clicked through to your call to action. Analyzing these campaigns will teach you about your customers' habits and patterns.

Adding the Social Media Ingredient to your Email Marketing Recipe

Blog on your Website: – Invite your customers to share their thoughts and opinions on your blog. Read what they are writing about. Bring your personality into the discussion. Social media is growing because people want to know you.

Create your own brand ambassadors: Restaurants always have "regulars", those people that come in consistently during the week. Let them spread the good news via Facebook, Myspace, and Twitter. Sign up with the local restaurant search engines: Yelp.com, Urbanspoon.com, and TripAdvisor.com – Don't hide - be found.

Email marketers are always open to new and creative ways when looking to grow and diversify their client base. This is an essential key ingredient for any email campaign. An email marketing campaign is the perfect vehicle when looking to produce greater sales, while creating an interest and desire in your product or service. So, would why would anyone invest their time creating a dynamic campaign, if they there were no recipients wanting to read it? What a rhetorical question. No one would ever plan to do that, but that is exactly what happens when you don't build your email database lists based upon permission.

Permission Based Email Works

Permission based email marketing is a best practice that enables companies to take advantage of a solid, cost-effective proven marketing strategy, when looking to building a larger market segment while building and sustaining consumer trust. The payback is well worth it. In a report posted by Forrester Research, consumers open two-thirds of the email messages they have opted into.

When used properly, email marketing can be an exceptionally compelling and persuasive marketing method. It's a channel that makes it possible for a buyer and seller to openly and freely correspond with one another, building a sound and steady relationship founded on relevance, value, and trust. When handled incorrectly, email marketing can be damaging to your brand identity. Sending unsolicited email can cause you to be identified as a spammer, causing loss of recipients, your reputation, and possibly your ISP provider. A company's reputation once lost is not easily won back.

What is Permission Based (Opt-In) Email?

Permission-based email marketing is the exact opposite of a spammer. The significant difference, of course, is that the emails sent have been requested. Sending permission based emails increase sales, helping to strengthen the relationships you have already nurtured and developed with your clients and subscribers. Permission based email turn curiosity into clients, and clients into repeat buyers.

• Using email marketing software will automatically guide your email campaign in the right direction. With permission based email marketing software, create flawless newsletters and email campaigns. Our software will automatically manage: subscribes, unsubscribes, and bounces.

• With autoresponders, you can control the type and frequency of every email campaign you are planning to send as well as thanking your prospects and clients for signing up, automatically.

• How are your campaigns doing? You cannot manage what you cannot track. Tracking real-time behavioral patterns is essential. Building successful campaigns rely solely on accurate and dependable tracking reports. With advanced tracking reports, you can adapt and adjust your offers, tactics and strategies, automatically boosting sales and profitability.

• Creating a call to action that leads your recipients to a sign up page on your website or specific squeeze page, is a great way to increase your permission based opt-in list. Make your form simple, clear, and easy to read.

• Be Real - Be Relevant. Nothing but nothing takes the place of relevant content. Quality is always greater than quantity. Your message should get to the point quickly. Whether sending out announcements, promotions, sales, and testimonials, make sure you are not overwhelming them with graphics and unnecessary hype-filled chatter.

Read more: http://www.articlesbase.com/email-articles/building-your-email-marketing-lists-on-permission-3495786.html#ixzz1QAvNkv9l Under Creative Commons License: Attribution No Derivatives

Article Submission Trumps Ezine Ads and Google AdWords

Article Submission Trumps Ezine Ads and Google AdWords
By Anthony Harris (c) 2011

You may have heard advice from Internet marketing gurus that ezine ads are one of the best forms of advertising. You may also have heard that Google AdWords and other pay per click search engines are one of the best advertising methods. But when it comes to marketing your web site, article submission trumps ezine ads and Google AdWords anytime.

The advantage of article submission is trust. Suppose you subscribe to an ezine in the form of an email newsletter. You've just sat down at your PC, coffee in hand, to read your email. There in your inbox is a copy of one of your favorite ezines, the one you read every time. Clicking on the newsletter, you see that this edition starts with a sponsor ad and then has a couple of great sounding articles and a couple more ezine ads. Sipping your coffee, one of the articles catches your attention. You read the article, and you were right. It's a great article.

At the bottom of the article, there is a link to the author's web site and a short biography. You notice the author has a link to pick up a free report with more information about the article's topic. Then you notice that right below that there's a sponsor link in an ezine ad. The sponsor's link is for a different web site, but it also offers a free report about the same topic.

Now you might click both links. But if you could only click one, which would you choose: the one by the author of the great article you just read or the one in the ezine ad?

If you would click on the one from the author of the article you just read, you're not alone. Most people would, wouldn't they?

Now suppose you're surfing around on the web. You do a Google search on a topic you're interested in, and you follow a link to a great article with some excellent advice on the topic. Again, there is a link to the author's web site and a link to a free report with more information on the topic.

Right beside it are five Google AdWords ads on the same topic. As luck would have it, they are also each offering a free report on the same topic.

You would still be most likely to click on the author's link at the bottom of the article, though, wouldn't you?

Article submission trumps ezine ads and Google AdWords because you establish a relationship and build trust with your reader. You are obviously the expert. After all, you wrote the article. And the webmaster or ezine publisher wouldn't have published the article if they didn't think you knew what you were talking about, right?

Years ago, I used to do direct sales in people's homes. I learned that one of the first things you need to do is the "warm up." You've just entered someone's home, they don't know who you are as a person, and they know you're going to be trying to get money from them before you leave.

If you don't establish rapport quickly, it's difficult to overcome people's natural sales resistance. In direct sales in the home, you do that by talking a little with people before you begin your sales presentation. They get to know you as a person, and their resistance is lowered.

Most people can't do sales because they remain the "enemy," the horrible sales person who wants to sell something. Let's face it, people hate sales people!

But imagine if you could warm up to people easily - and not just one or two people, but thousands of people. Imagine if instead of selling them something, you could educate them about something that will solve a problem and be of great benefit to them. That's entirely different, isn't it?

Article submission allows you to do exactly this, and on a massive scale. If you submit many articles to article submission sites and article directories, many will be published on web sites and in ezines around the Internet. People will read your articles and warm up to you. Solve their problems and they'll want more.

It's hard to accomplish that with Google AdWords. You only have three lines and a few words to build interest and trust and to get the click. It's also hard to achieve that with ezine ads. Even with solo ezine ads, everyone knows they are advertisements.

Article submission is the secret. Writing and submitting articles is relatively easy. Just write very helpful articles on your topic and link to your web site. Through article submission you will build your reputation. Through article submission you will gain trust. And through article submission you will get visitors to your web site that already like you, value your advice, and want to know more about what you can do to help them.

That's already an incredible benefit, but it gets even better. Article submission is usually free, or low cost if you use an article submission service. Ezine ads and Google AdWords can be very expensive, and it is unlikely you could ever get traffic coming to your site as open to listening to you and trusting you as they will be from an article submission.

This is why article submission trumps ezine ads and Google AdWords.
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Anthony Harris is an expert online marketer, trainer, and teacher. Head here to http://www.maverickmoneyclub.com to discover how to get up to 19 checks per month, earn upwards of $519.17 per day, make more than a full time income in your online home business in 60 days or less.
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Online Business Taxes- Do You Really Have To Pay?

Do You Really Have To Pay?

Taxes - And Your Online Business

If you are a neophyte in realm of online business, then perhaps you have a lot of questions that are plaguing your mind and one of them may be all about whether you are obliged to pay taxes for your online business or not. Calculating and paying your duly taxes alone is already one confusing ride, and surely it will get more confusing if it will be mixed with an online business. However, as they say, there’s no problem that cannot be solved. With just a few tips and guides, you can find out how to pay taxes for your online business without any hassles or problems along the way.

The Charm Of Online Business

Before we talk about taxes and your online business, let’s discuss first why more and more people are getting attracted to starting their own online business. Well, first of all, it is very hassle-free compared to having a business in the non-virtual world. You see, in online business, you only have to type and click for your business to boom. Very minimal manual labor is needed in an online business and one can even get to work at home in their pajamas while managing their online business. Now the question is: are online businessmen or entrepreneurs exempted from paying taxes? The answer is no. All individuals who are earning money online are required to pay taxes. Sure, the government can’t possibly keep track of how much money each person generates online but then again, it’s one of the citizens’ responsibilities to go ahead and be responsible enough to pay for their taxes.

The Real Deal About Most Online Businesses

The truth is, not everybody who does business online is honestly paying their due taxes. Most online businesses include shopping and it’s a known fact that most if not all shoppers despise paying sales tax and adore a bargain that is luxuriously tax-free. The Internet is actually considered to be a great venue for tax-free shopping which lures more and more customers each day. Online retailers have been using a no-tax shopping tag line to attract more online shoppers to their business.

Sounds like a win-win situation, right? Online shoppers enjoy numerous tax-free shopping sprees and online retailers don’t pay their taxes. Most people probably think that doing business through the Internet is considered to be tax-free. However, the fact is, some Internet sales are actually subject to what we know as “sales tax” and online consumers are the ones often responsible to remit any unpaid sales tax on whatever online products they have purchased.

They can actually remit it directly to their state come tax-paying time. Collecting Sales Tax The process of determining whether you should pay taxes for your online business or not may be quite confusing and overwhelming -especially if it’s your first time to get involved in online business. However, here are just some few tips you should remember: the obligation to pay the so-called “Sales Tax” can be determined by the location of the customers, and not the seller.

If a business does not actually have a physical presence in a particular state (an example of this would be your online store or business), it is not required to collect sales tax from costumers in that certain state.

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